In Initiative Inc. is a professional services company that provides a wide variety of research and consulting services to the pharmaceutical, medical device, diagnostic and biotechnology industry. Whether our client’s need require analysis and recommendations in any aspect of marketing, sales or other business related challenges or focus on the behaviours of customers, influencers or regulatory agencies, In Initiative Inc. can marshal it’s experience, it’s industry knowledge and industry contacts to provide insightful and creative approaches to all of our initiatives.